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Established in 1981, UBS Gold is a household name in the jewellery world. UBS Gold has established itself as a leader in Indonesia and international markets. After more than four decades, UBS Gold decided to rebrand because UBS Gold's market has shifted to young professionals.

We developed an elegant rebranding for UBS Gold. The logo also marks the brand's bolder and stronger journey ahead as a lifestyle brand for young professionals. Additionally, it forms a tulip-like shape, a symbol of perfection, beauty, and unconditional love. To complete the brand's key visual, we also formulated a new supergraphic to be implemented in their brand expressions & communication tools.