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OurKin is a FnB business that provides your daily coffee. What makes it unique is that there are two business models offered by OurKin. The first is a portable coffee shop that can be disassembled and is suitable for events such as weddings, music events, birthday parties, office gatherings, and others, and the coffee served can also be customized according to the needs of the client. On the second side, OurKin also provides coffee shop stalls that are close to the community and ready to be used as an option for daily coffee.

The name OurKin itself consists of two syllables, namely Our (representing us, we) and Kin (meaning Family). This is intended to capture the warm family atmosphere between OurKin and its customers, warm conversations and full of positive impressions are the main inspiration. The shape of the logo itself is very simple, inspired by the merging of two different fonts that each depict an element of elegance but also warmth and personalization.

In the color section, we want to provide an honest and natural feel so that it is easy to apply to various media and also makes it easier when collaborating with other brands that have their own colors. For the main color, we use Polo Pony which is inspired by the color of cork material that is usually used on glasses or coasters, we think this color is suitable and can represent the genuine element you want to convey. To compensate, we also added neutral colors like Plaster White and Charcoal Black which are strong, but also friendly and not too intimidating.

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brand

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branding

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coffeeshop

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logo

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portablecoffeshop

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