The tagline itself “exchange post, travel around the world.†This project introduces people about enjoyable of exchange post. This project helps people to start pen pal and encourage to using post mail. To support the campaign I created logo, book, kit, poster, print ad, postcard, stamp, t-shirt, and packaging.
BOOK: Contains the explanation about 5 tribes in Indonesia. We can use this book as guidance to write letter in postcard or mail. KIT: Guidance the people to starting pen pal, including contains of postcards, stamp, prices to send a mail, and testimonial.