People who liked this :
ABOUT THE PROJECT
How to make youths nowadays more aware of their surroundings and put aside their gadgets just for a while to make friends or interact with one another?
Social Charge is the free power station where two people can charge their gadget battery, as well as their relationship 'battery'. First, voice sensor inside the station will ask for target audiences' voice and memorize them. So, when two people inside the station talk and have a chat, voice sensor will activate electricity to charge their gadget. When target audience stop talking, the electricity will be cut out. So, target audience have to interact so their gadget will be charged.
This ambient advertising is made for Caraka Festival 2013.
Art Director : Natya Sekar Arum
Copywriter : Kristi Natalia
Social Charge is the free power station where two people can charge their gadget battery, as well as their relationship 'battery'. First, voice sensor inside the station will ask for target audiences' voice and memorize them. So, when two people inside the station talk and have a chat, voice sensor will activate electricity to charge their gadget. When target audience stop talking, the electricity will be cut out. So, target audience have to interact so their gadget will be charged.
This ambient advertising is made for Caraka Festival 2013.
Art Director : Natya Sekar Arum
Copywriter : Kristi Natalia
Uploaded 07 December 2013
TAGS
STATISTICS
1160 views
1 likes
0 comments