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POP N GO VISUAL IDENTITY
Branding, Graphic Design
Logo
name card back and front (the continuity pattern symbolize that what Pop n Go serve/make will be match with client expectation)
letterhead and envelope (front)
letterhead and envelope (back)
name card with box
membership card
Packaging (Outside front)
Packanging (Outside back)
Packaging inside
Packaging Mika
Paper Bag
Flyer
Poster
X Banner
Store
Uniform
Motorcycle for delivery online order
Car for delivery cake pops from factory to the store and branch
Order Receipt (Bon pembelian) dan Delivery Form (Surat Jalan)
Tampilan Homepage 1
Tampilan Homepage 2
Tampilan Homepage 3
Graphic Standard Manual, Brand, logo guide book
Display Sidang Akhir (Display when Thesis Exam)
Display Sidang Akhir (Display when Thesis Exam)
VISITOR COMMENTS
Please log in to post visitor message.. ABOUT THE PROJECT
Here is my final project in Binus University
Make Pop n Go Visual Identity
What is Pop n Go?
Pop n Go is a cake pops online store in Jakarta.
What is cake pops?
is a form of cake styled as a lollipop. Cake crumbs are mixed with icing or chocolate, and formed into small spheres or cubes in the same way as cake balls, before being given a coating of icing, chocolate or other decorations and attached to lollipop sticks.[1] Cake pops can be a way of using up leftover cake or cake crumbs.
History of Cake Pops
Pastry chef in the pastry shops in America there often confuse when processing the remaining pieces of cake decorating is complete. Too dear to be discarded piece of cake but it is not used anymore. Finally there was an idea utilizing the trimming cake with chocolate filling by mixing together frosting and butter or cheese. Trimming cake crushed together with all ingredients until smooth. Then roundly shaped and dipped in melted white chocolate.
Why I choose Pop n Go to be rebranding?
Because they want to expand their online store to store in mall and Koran Jakarta said that cake pops will be the next trend after cupcake in this year (2013).
Who is target Pop n Go?
Their target is
- Woman and man
- Age: 22- 40 tahun
- Education: D3, S1, S2
- Status: Single-Married
- Income: more than Rp 5.000.000,00
- Economic Status: B-A
Big Idea of Pop n Go is "When Cake meets lollipop and Pop Culture"
means that Cake meets lollipop become cake pops and cake meets pop culture
Pop culture is the entirety of ideas, perspectives, attitudes, memes,[1] images, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society.
Recently Brand in Indonesia sell lifestyle is that what Pop n Go want to sell, I wish cake pops can b
Make Pop n Go Visual Identity
What is Pop n Go?
Pop n Go is a cake pops online store in Jakarta.
What is cake pops?
is a form of cake styled as a lollipop. Cake crumbs are mixed with icing or chocolate, and formed into small spheres or cubes in the same way as cake balls, before being given a coating of icing, chocolate or other decorations and attached to lollipop sticks.[1] Cake pops can be a way of using up leftover cake or cake crumbs.
History of Cake Pops
Pastry chef in the pastry shops in America there often confuse when processing the remaining pieces of cake decorating is complete. Too dear to be discarded piece of cake but it is not used anymore. Finally there was an idea utilizing the trimming cake with chocolate filling by mixing together frosting and butter or cheese. Trimming cake crushed together with all ingredients until smooth. Then roundly shaped and dipped in melted white chocolate.
Why I choose Pop n Go to be rebranding?
Because they want to expand their online store to store in mall and Koran Jakarta said that cake pops will be the next trend after cupcake in this year (2013).
Who is target Pop n Go?
Their target is
- Woman and man
- Age: 22- 40 tahun
- Education: D3, S1, S2
- Status: Single-Married
- Income: more than Rp 5.000.000,00
- Economic Status: B-A
Big Idea of Pop n Go is "When Cake meets lollipop and Pop Culture"
means that Cake meets lollipop become cake pops and cake meets pop culture
Pop culture is the entirety of ideas, perspectives, attitudes, memes,[1] images, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society.
Recently Brand in Indonesia sell lifestyle is that what Pop n Go want to sell, I wish cake pops can b
Uploaded 30 July 2013
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