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VISITOR COMMENTS

 

PROJECT BY

objective:
Create two series of print ad, one ambient and one point of sales for Pepsi in a group:
- Faiz Ulur Rosyad
- Siti Desna
- Jessica Santoso

challenge:
Pepsi is a really famous soft drink with so many print ads being published already, not to mention the ambient. The potential of getting the same/similar idea with those print ads and ambient is really high.

solution:
We did many research of existed print ads and ambients to avoid getting the same idea and do much brainstorms. We loaded so many references to our brains to get the new fresh ideas for this project.
Our idea is ,”Diet Pepsi can make you slimmer more than you can imagine”. The print ads capturing this idea by visualizing men and women got into the sewer through the small holes of sewer’s lid because of their slimness by diet Pepsi. The ambient taking forms as 2 mirrors, regular and concave mirror . When someone pass the concave mirror, they’ll look slimmer. The POS is a slim glass with bikini design, make the glass look
slim and sexy.

#advertising

#ambient

#design

#pepsi

#pos

#softdrink