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This is an initiative project I made to explore more about copywriting. The idea is how to use simple words and play with their structure and ambiguity of the meanings that make it deliver an implicit message. I chose the word "lust" and "love" because to me, the two words are very similar, yet different. It is hard to distinguish them. I find this interesting because not only I'm able to do the exploration, I personally dig more about the meanings of the words.