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EID GREETINGS

Advertising, Branding, Copywriting, Photography


Eid Greetings by Astria Fadhilah Primantari (atitfufufu),periklanan,branding,copywriting,fotografi
Eid Greetings by Astria Fadhilah Primantari (atitfufufu),periklanan,branding,copywriting,fotografi
Eid Greetings by Astria Fadhilah Primantari (atitfufufu),periklanan,branding,copywriting,fotografi
Eid Greetings by Astria Fadhilah Primantari (atitfufufu),periklanan,branding,copywriting,fotografi
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ABOUT THE PROJECT
An initiative project I made for greeting Eid 1435. I'm focusing on the copy, "a simple sorry works like magic" because I found apologizing is one of the most identical thing about Eid al-Fitr (Idul Fitri). Before celebrating the big day, all muslims, especially in Indonesia, tend to send greetings and message to their relatives, saying happy eid and apologizing for all the mistakes they've made, making the day a fresh new start. I personally find this "sorry" word like a magic. No matter how hurt we were, when the person said a simple sorry, a little part of us hurt less and less.

Uploaded 14 February 2015

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