My work when I was in semester 7, Packaging class (2014).
Objective
To redesign the packaging of existed instant pasta product in Indonesia; La Fonte.
Challenges
Since this was the first assignment in the Packaging class, I found this challenging to think about many things regarding this project. The target markets, the shape of the packaging, volumes, materials, etc... so many new things.
Solutions
I completely changed the image of the original La Fonte and limits the target market to youngsters. I put doodles about pasta on the packaging to strengthen the appeal to youngsters.
Uploaded 05 March 2015