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PACKAGING - RE-DESIGN LA FONTE'S PACKAGE

Packaging Design

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PACKAGING - RE-DESIGN LA FONTE'S PACKAGE

Packaging Design


Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
Some sketches for the logo
Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
Figuring out the items which will be in the packaging's doodles
Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
Packaging - Re-design La Fonte's Package by Farnianti Putri (farniantiputri),desain kemasan
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PROJECT BY

ABOUT THE PROJECT
My work when I was in semester 7, Packaging class (2014).

Objective
To redesign the packaging of existed instant pasta product in Indonesia; La Fonte.

Challenges
Since this was the first assignment in the Packaging class, I found this challenging to think about many things regarding this project. The target markets, the shape of the packaging, volumes, materials, etc... so many new things.

Solutions
I completely changed the image of the original La Fonte and limits the target market to youngsters. I put doodles about pasta on the packaging to strengthen the appeal to youngsters.

Uploaded 05 March 2015

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