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An academic project of creating a fruit brand and designing the fresh fruit packaging.

Granada is a fictional fruit brand which sells packaged pomegranate. The pomegranates are sold in individual packages. The visual approach is to merge the modern and fresh design, traditional styling and pomegranate origin culture, Iranian. There is a mix between the modern and traditional aspects.

The logo is inspired by the Farsi language of pomegranate. The colors of the logo are inspired by Iran's flag colors. Hand-drawn Victorian style line illustrations are also part of the visual to support the concept.

This brand aims to create a whole functional packaging and proper branding for pomegranate and able to solve the problem in packaging pomegranate. The packaging comes with a complementary gift and illustrated leaflet about pomegranate.

embroidery

fresh

fruit

iran

iranian

ornate

packaging

persia

persian

pome

pomegranate

traditional