Brand Philosophy Diva Magistee is an energetic yet feminime girl. She has a bunch of great imaginations on her brain. She loves fairytales stories; she spends most of her spare time in the library to do reading and doodling. The concept of the logo refers to the keywords of the client; which is feminime, fairytale, & vintage. The logo consists of modified font with a curvy tail at the end. The chosen font is the one with a little touch of curve at each end of the letter, to make it feels more like a fairytale. The client loves blue, because it’s brings the mood of calm and serene. Meanwhile, in psychology, blue represent trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn't like to make a fuss or draw attention. It hates confrontation, and likes to do things in its own way.

View the full GSM (Graphic Standart Manual) preview on http://issuu.com/alinesusanto/docs/magistee2_313f5f9d1c7b84 Thank you!