Taman Safari Indonesia reimagined. We all know Taman Safari Indonesia, however, internationally, foreigners would find it hard to recognise, or to relate. Therefore the abbreviation 'TSI' was used instead.
TSI, is the only "zoo" of it's kind, which offers "safari"; animals sightseeing within their own natural habitats. That last bit - "natural habitat" is something I would like to expose. Thus, the topographical concept is used as the brand image. The three TSI branches gets different colour palettes, depending the animals they exhibit.
Uploaded 14 April 2015