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BUD: SHARE LOVE TO EACH OTHER
Branding, Packaging Design
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The Brief:
To conduct design research, interpret my findings, and come up with a final design idea/solution to branding that value that is specific to the target audience of choice.
My Approach:
I created a brand called bud that promotes the idea of "loving the self" by sharing the love to others. For this particular product, its target audience is freshmen who just enter University. Bud produces goodie bags for the students. Inside the goodie bag are:
*1 brochure that explains how to make use of all the objects inside.
*6 gift bags for the students to share small gifts to each other.
*3 journals to help them share love to their peers.
*Half coupons for them to redeem with free popcorn, gym pass, and movie ticket if they pair it with their friends whi have the other hal of the coupon.
Tools:
Adobe Illustrator CS6 and Adobe InDesign CS6
Lydia Alexkartadjaja (c) 2015
To conduct design research, interpret my findings, and come up with a final design idea/solution to branding that value that is specific to the target audience of choice.
My Approach:
I created a brand called bud that promotes the idea of "loving the self" by sharing the love to others. For this particular product, its target audience is freshmen who just enter University. Bud produces goodie bags for the students. Inside the goodie bag are:
*1 brochure that explains how to make use of all the objects inside.
*6 gift bags for the students to share small gifts to each other.
*3 journals to help them share love to their peers.
*Half coupons for them to redeem with free popcorn, gym pass, and movie ticket if they pair it with their friends whi have the other hal of the coupon.
Tools:
Adobe Illustrator CS6 and Adobe InDesign CS6
Lydia Alexkartadjaja (c) 2015
Uploaded 06 May 2015
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