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SUKARNO DAN SOHIB ASYIK MAKAN MAICIH

Advertising, Digital Imaging, Editorial Design

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SUKARNO DAN SOHIB ASYIK MAKAN MAICIH

Advertising, Digital Imaging, Editorial Design


Sukarno dan sohib asyik makan Maicih by psjati (psjati),periklanan,seni digital,desain editorial
I N T R O MAICIH is one of the most famous cassava chips made in Bandung, Indonesia. The cassava chips are spicy, with 3 variant levels: level 3, level 5, and level 10. The bigger the number, the hotter it tastes. 'Maicih level 10' is considered as 'super hot' which means it is really spicy. The main concept is based around the idea of that cassava chips are old man snacks, and no one in younger generation enjoy eating cassava chips on recreational situation. So I have this two terms to work with. "Old Fashioned" "Young Generation" and "Traditional". From this, i got few and several concepts 1. A group of old men eating MAICIH while hangout (FYI : In Indonesia, Hangout is considerably as a symbol of Young Generation culture. 2. A Young man eating cassava chips while wearing a very traditional costume, like "batik lurik" and "blangkon" to symbolize the "old fashioned culture" 3.using an old picture of iconic event and digitally edited it with MAICIH brand in it.
Sukarno dan sohib asyik makan Maicih by psjati (psjati),periklanan,seni digital,desain editorial
DEVELOPING IDEAS After mix and match (and a lot of procrastination) i decided to developing the third concept. Using the iconic photos of old famous event and famous figure would be fun enough and memorable for people to see. But what photo i should use it and how? i decided to use the photo of Indonesia first President, Soekarno. and i got a lot of potential photos to use, but only one that really fit in the concept VISUAL MATERIAL The next big problem come from the other visual material. The stock photos. So, i got to work really hard to find perfect and good resolution (and free) visual material. And thankfully, i found them. even though some of them are come from people personal photos and got a really bad resolution and the images are adjusted so badly (because heavily raped by instagram filters). all visual material as you can see above, the copyrights are belong to the owners.
Sukarno dan sohib asyik makan Maicih by psjati (psjati),periklanan,seni digital,desain editorial
EXECUTION From the first time i got the idea. i really like to make this into a vintage type advertising print ad. Basically i got heavy influence from the infamous Volkswagen "Lemon" advertising. as you can see above, the comparison between my work and the VW ad. I also used a really catchy tagline so it could caught a people attention only in few second the first time they see them. i used these three words. "KUNO" "JADUL" "GAUL" which means "old fashioned, tradtional, but still cool enough for young generation to enjoy it anytime everywhere" note: later i got revision from my lecturer that using the phrase "KUNO" and "JADUL" are enough to pointed out the meaning behind this.
Sukarno dan sohib asyik makan Maicih by psjati (psjati),periklanan,seni digital,desain editorial
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tugas kulyah

Uploaded 06 July 2015

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