Share this project :

VISITOR COMMENTS

PROJECT BY

ASOS is launching three fashion collections globally in Sydney. We invited all members of the ASOS Facebook community to join the exclusive events by downloading our digital queuing app. The app advanced those in the queue who shared our posts about the collection with as many friends as possible. We also created an ASOS ‘crate’ in a major shopping areas where you can shop the collections using ASOS image recognition technology.

Designed at PLAY Communications
Head of Creative: Nicole Clausen
Art Director: Jarryd Zankovic
Design: Cindy Erlina, Nick McNeil

events

experiential

fashion

online

outdoor