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To brand Parramatta’s newest and largest development, the team developed the concept of a ‘Vertical Village’. The property was positioned as an integral part of its future. A piece of history locals would be proud of, one to call their own.

Utilising a range of elements, from an 18th century painting to carefully crafted contemporary typography, the design ethos of V was developed to compliment the development’s visionary renders, bringing Parramatta’s spirit and character to life.

Designed at PLAY Communications
Design Director: Marco Cicchianni
Design: Cindy Erlina

brochure

gold

luxury

property