Hooked is a fictional seafood restaurant branding with the combination of modern-vintage concept. The main menu of the restaurant are fish, crab, shrimp, scallop, and mussel. Traditional drawing of the sea creatures applied to the design to create the vintage feel of the brand. Black and white colour scheme being used to emphasize the contrast between the drawings and background. Target audience are mostly for young people to create new experience in eating in seafood restaurant instead of traditional, dirty, and smelly place.
Uploaded 04 December 2015