People who liked this :
DATSUN GO PANCA, DATSUN SIGN
Advertising, Copywriting
copy: Anindita Lintang
art: Ashief M Husna
entry caraka 2014
VISITOR COMMENTS
Please log in to post visitor message.. ABOUT THE PROJECT
Problem : Datsun Go Panca is a new comer in Low Cost Green Car class in Indonesia.
Datsun Go Panca tries to project an image as the most economical green car (20km/liter).
Insight : When people are driving in the street, they usually see signs of direction.
The signs of direction in Indonesia contain the name of the place, directions, and also
distant estimation.
Solution : Create an ambient of the signs of direction in the street. However, we
change the information of the distant estimation to the necessary gasoline estimation if you
are driving in a Datsun Go Panca.
Copy : Nyetir Hemat Hingga 20km/liter dengan Datsun Go Panca
Translation : Drive economically and reach 20km/liter in Datsun Go Panca
Datsun Go Panca tries to project an image as the most economical green car (20km/liter).
Insight : When people are driving in the street, they usually see signs of direction.
The signs of direction in Indonesia contain the name of the place, directions, and also
distant estimation.
Solution : Create an ambient of the signs of direction in the street. However, we
change the information of the distant estimation to the necessary gasoline estimation if you
are driving in a Datsun Go Panca.
Copy : Nyetir Hemat Hingga 20km/liter dengan Datsun Go Panca
Translation : Drive economically and reach 20km/liter in Datsun Go Panca
Uploaded 10 January 2016
TAGS
STATISTICS
851 views
0 likes
0 comments