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“We wanted to be the center of all ice cream in this amusement park”. All in one ice cream cafe that will be built on the edge of the amusement park (Dufan, Ancol) and people barely pass through it, that some good spot right there. First of all, i need to know the target market in this amusement park so the design will be suitable for them. Seems that the lower middle class more dominant in this place so i have to make the design not too intimidating for them but can still good enough to attract middle to upper class. The real problem is how to attract customer on the first sight as the place isn’t very good. One solution is to make the place looks interesting and the other to give out brochure with a great offer to make a crowd coming. One thing i learned from this project is that crowd always attract more crowd. The exterior is design with 2 point of sales, one on the inside and one on the outside. Both of them place on the corner of the store side by side so when customer queque in line it will make the store looks crowded. After a few month with this method the client achieved ROI.

branding

cafe

edbertleo

graphicdesign

illustration

logo

restaurant