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UISI (UNIVERSITAS INTERNASIONAL SEMEN INDONESIA) FRESH CAMPAIGN CONCEPT
Advertising, Branding, Concept Art, Copywriting, Graphic Design
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UISI (UNIVERSITAS INTERNASIONAL SEMEN INDONESIA) FRESH CAMPAIGN CONCEPT
Advertising, Branding, Concept Art, Copywriting, Graphic Design
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FRESH concept is a campaign to promote UISI (Universitas Internasional Semen Indonesia) to fresh high school graduates.
"Fever of Selfie as campaign tools UISI"
(Utilizing the events that are currently being seen among young people today).
1. Public more searching for "Executive Style" Stories.
A new brand created UISI trying to serve as a lifestyle / life style. When the figure of a successful and famous people (young executive) use or display the brand UISI in their selfie photos, there will be another individual wishes to emulate.
The presumption UISI as lifestyle qualified young generation will be formed when many individuals or groups to wear UISI in positive activities.
2. Brand ambassadors are we
Almost all of us are netizens (internet users) that could serve as brand ambassadors. In the online social world there is a term "trend". The trend can be turned into something that is mainstream, and tend to move towards viral when everyone clicking. Often it is found that a popular thing in limited circles or have become minor interest, suddenly booming globally, so that all people want to do or be involved in it.
3. Selfie make things personal
Bringing selfie into social media dalah effective way of marketing and promotional activities are included in the campaign.
The emergence of social networking selfie in the crowd along with elements of "brand UISI" in it to make the brand appear confident especially with the carrier which individuals or groups that have the potential in social media.
"Fever of Selfie as campaign tools UISI"
(Utilizing the events that are currently being seen among young people today).
1. Public more searching for "Executive Style" Stories.
A new brand created UISI trying to serve as a lifestyle / life style. When the figure of a successful and famous people (young executive) use or display the brand UISI in their selfie photos, there will be another individual wishes to emulate.
The presumption UISI as lifestyle qualified young generation will be formed when many individuals or groups to wear UISI in positive activities.
2. Brand ambassadors are we
Almost all of us are netizens (internet users) that could serve as brand ambassadors. In the online social world there is a term "trend". The trend can be turned into something that is mainstream, and tend to move towards viral when everyone clicking. Often it is found that a popular thing in limited circles or have become minor interest, suddenly booming globally, so that all people want to do or be involved in it.
3. Selfie make things personal
Bringing selfie into social media dalah effective way of marketing and promotional activities are included in the campaign.
The emergence of social networking selfie in the crowd along with elements of "brand UISI" in it to make the brand appear confident especially with the carrier which individuals or groups that have the potential in social media.
Uploaded 20 May 2016
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