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KUSTOM KULTURE project is an American neologism used to describe the artworks, vehicles, hairstyles, and fashions of those who drove and built custom cars and motorcycles in the United States of America from the 1950s through today. It was born out of the hot rod culture of Southern California of the 1960s.[1]

In the early days of hot rodding, many fashions and styles developed. Over time, each of these distinct styles of customizing have blended and reshaped our everyday life. Artists such as Von Dutch (Kenny Howard), Robert Williams, and custom car builder Ed "Big Daddy" Roth; along with Lyle Fisk, Dean Jeffries; hot rod and lowrider customizers such as the Barris Brothers (Sam and George Barris);[2] along with numerous tattoo artists, automobile painters, and movies and television shows such as American Graffiti, The Munsters (The Munster Koach, Drag-u-la) have all helped to form what is known as Custom Culture.