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Lumina City is developed by PT Indoserena Dwimakmur (PiC Group), located on Gatot Subroto, Cibodas, Tangerang. Before, this superblock was named as “City of Dream”. Later, the owner wants to change the name and asked Metamorphosys to frame the whole visual identity. Several names picked as alternatives, according to easiness, meaning, and uniqueness elements.