Objective
Make a packaging design of three different flavors of klappertaart to increase the sales.
Challenge
This is my first time designing for a real client. So I have to do some research about the product, the owner and the story about why she chose to run the business. I have to think how De Gaav klapertaart can compete with the other and looked stand out on the shelf.
Solution
The target market of this product is family. So I make the logo looked friendly and healthy. I also chose sweet colors to make people feel the love, the happiness and the warmth of a family.
Uploaded 19 September 2013