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Masasi is a technology corporation that focuses its brand on gadget productions, such as smartphones, smartwatches, etc. Our client clearly believes great products should have great and distinguish designs, therefore Masasi has three pillars of their success: High Quality, High Security and Premium. To visualize High Security, Masasi wishes to not have an image(s) of keys or padlocks and to visualize High Quality and Premium, Masasi wishes to have blue and monochrome colors.
Based on Masasi's brief, we as Ing Studio, a design studio based in Indonesia, aims to deliver the best logo design along with graphic standard manual for Masasi while also maintaining requirements that Masasi clearly stated.
Design by Ing Studio:

Samuel Anugrah Andre
David Novrian Z
Ahmad Aswin
Riski Eka M
Aulia Riski

branding

company

corporateidentity

graphicstandardmanual

gsm

visual