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PROJECT BY

It's a project with Frayo. The product is Lumpia Snack with many flavors that targeting millennials as the consumers.

Logo philosophy: The arrangement of typography is floating as if flying in space. Hand-drawn font types give the impression of playful. Chinese ornaments, the country that influences the presence of Lumpia in Indonesia. Javanese batik ornaments show the origin of spring rolls in Indonesia, Semarang. The orange color gives a friendly and comfortable impression.

astronaut

brand

branding

chinese

classic

corn

culture

dynamic

food

handdrawn

indonesia

java

javanese

logo

lumpia

millenials

ornaments

packaging

playful

product

rousing

semarang

snack

spicy

sweet

traditional

wayang