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VISUAL COMM DESIGN IV - REBRANDING LOCAL NPO
Advertising, Graphic Design, Illustration
New logo for Jikalahari (Jaringan Kerja Penyelamat Hutan Riau or The Network of Riau Forest Rescuers), a local NPO based in Pekanbaru, Indonesia.
Some sketches for the logo's re-designing process
Digitalized logos with different placements of bushes/leaves
More variations from 2 logos chosen from above
I made this mascot for Jikalahari. His name is Hari. Nice to meet you!
Campaign poster series sketches. Sorry for these incredible mess...
Campaign Poster series 1.
Even forests are protecting, why we're not?
Riau forestry are protecting so many wild life and plants in it, including Sumatran Tigers and Elephants which are critically endangered species. Right now, the Riau forestry just have their 20% part left because of illegal logging.
Save Riau Forestry! www.jikalahari.or.id.
Campaign Poster series 2.
If his house is not being burned, he shouldn't be sad.
Right now, the Riau forestry have lost more than 70% of their parts. The most common cause is land expansion by burning the trees, done by irresponsible individuals.
Save Riau Forestry! www.jikalahari.or.id.
Campaign Poster series 3.
They might be showing up in front of your house because they've lost theirs.
Riau forestry are the habitat of Sumatran Tigers and Elephants. Right now there are just hundreds of them left and still keep decreasing because they are keep losing their place to life and also irresponsible hunters keep hunting them down.
Save Riau Forestry! www.jikalahari.or.id.
Novelties 1: T-shirt 1 - I'm depressed my forests are being slaughtered-
Novelties 1: T-shirt 2 - I'm joyful my forests are peaceful-
Novelties 2: Button
VISITOR COMMENTS
Please log in to post visitor message.. ABOUT THE PROJECT
I made this when I was in my semester 6, Visual Communication Design IV class (2014)
Objective
To re-brand existed NPO in Indonesia and make some campaign based on their field of concern and program.
Challenges
So few information available in the official website of the NPOs. They did so many things, but so few are documented properly and did not have much designed campaign series.
Solutions
I took Jikalahari to be re-branded and change the complete image. I also made a mascot for this NPO and use this mascot as the model in the campaign posters.
Objective
To re-brand existed NPO in Indonesia and make some campaign based on their field of concern and program.
Challenges
So few information available in the official website of the NPOs. They did so many things, but so few are documented properly and did not have much designed campaign series.
Solutions
I took Jikalahari to be re-branded and change the complete image. I also made a mascot for this NPO and use this mascot as the model in the campaign posters.
Uploaded 05 March 2015
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