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“Can u give me a fresh new idea”. Having been in the property development for years, they kind of stuck with the old design and always reuse it all over again. The concept has to be different from before, so i first studied their old catalog and the design was clean and simple. They don’t use too much extra graphic and very straightforward. After that i went to the site where the houses are going to be build to see the surrounding area. There are a lot of trees and it’s very refreshing. I went to the lake nearby and it rained not long after i arrived. When i see the water dropped into the lake and rippled, an idea suddenly came to me. The rest is just me brainstorming from the old catalog but the general design theme was a water rippled creating reflection of the natures around it.

catalog

design

edbertleo

freelance

graphicdesign